/about
Trained as a theatre architect. Constructing a cognitive ladder to virtual experiences that go beyond the limitations of physical venues.
Alex Coulombe is the co-founder and CEO of Agile Lens, a New York immersive design studio that one client described as "XR SEAL Team Six." With a B.Arch from Syracuse (with a drama minor that turned out to be load-bearing), and years at firms like Rafael Viñoly and Zimmer Gunsul Frasca designing real buildings, then a jump to Fisher Dachs Associates: Theatre Planning & Design — where, in 2013, he strapped on an Oculus DK1 and pioneered the world's first VR theatrical sightline tests with a rigor to give all stakeholders confidence in the final design.
Since co-founding Agile Lens with Joshua Dachs: photoreal VR holodecks driving nine figures in pre-construction real estate sales, a mixed-reality rehearsal tool for the Royal Shakespeare Company, and A Christmas Carol VR — five holiday seasons performed live in headsets, now retired as an annual show and living on as a recorded experience finding its way to Apple Vision Pro. SIGGRAPH-published research on VR performances come from hard-won lessons from real stages, not just theoretical ones.
These days it's the interplay of game engines and AI agents: Unreal optimized for visionOS, pushing Godot to the limits of XR photorealism, and a fleet of machines running AI coding agents that build, test, and ship to TestFlight overnight.
Alex also teaches all of it — as a top-rated Epic Games Authorized Instructor running Manhattan's first Unreal Authorized Training Center, as the lead organizer of the Unreal NYC meetup (1400+ members), and as host of The (Unofficial) Unreal Engine Podcast.
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conference talks worldwide
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Unreal Engine courses taught
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projects shipped
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years in XR
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years of professional Unreal Engine
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VR theatrical sightline test, ever (2013)
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Unreal NYC meetup members
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live A Christmas Carol VR seasons
Live from the HarvardXR 2026 closing keynote
The origin story, in 8-bit
These two interactive slides opened "10 Lessons from 10 Years" at Harvard in April 2026. 2010 Alex pinballs between his three passions — until 2013 Alex finds the upgrade that merges them. Presentation built alongside Spatial Deck, a new kind of presentation tool; explore the whole presentation here.
2013: the power-up
Architecture, theatre, and realtime tech were three separate careers until a headset turned them into one. Press start and watch it happen — sound on for the full chiptune experience. (Every sound is synthesized live with the Web Audio API. No audio files were harmed.)
Fast-forward to 2026 · SensAI Hackademy
From power-up to pipeline
Agile Lens · est. 2016
Tool journey · expand — contract — expand
The road so far
2009
AR before it was cool
Architecture thesis at Fort Jay, Governors Island — an immersive theatre installation pioneering early AR with webcams and printed markers. The origin story.
2013
First VR theatrical sightlines — anywhere
Discovers the Oculus DK1 Kickstarter while at Fisher Dachs Associates and pioneers the world's first use of VR for theatrical sightline testing.
2014
Agile Lens founded
An immersive design studio born from architecture and theatre. Clients would come to include the Four Seasons, Royal Shakespeare Company, NEOM, Samsung, Intel, and Royal Caribbean.
2016
Early UE4 VR for real buildings
Yale Schwarzman Center in UE4 VR; The Shed at Hudson Yards equipment clearance; the Statue of Liberty Museum. Real decisions, made in headsets.
2019
Live performance goes immersive
Ghosted — an award-winning volumetric AR piece on Magic Leap. 'Loveseat' at the Venice Biennale: the first live VR show viewable globally.
2021
A Christmas Carol VR
Two live actors, 45 minutes, avatar switching, facial capture — five holiday seasons on Quest, capped by a Raindance Immersive 2025 Official Selection, then retired as an annual show. The recorded replay is now finding its way to Apple Vision Pro.
2024
Royal Shakespeare Company R&D
A mixed-reality rehearsal application with the RSC. Theatre and XR, finally in the same room.
2025
SIGGRAPH
'Seeing Yourself on Stage: Multi-Avatar Performance and the Evolution of Self-Monitoring in VR' — published research from a decade of live VR performance.
2026
HarvardXR closing keynote
'10 Lessons from 10 Years of Running an XR Enterprise Studio' — delivered in Spatial Deck, a presentation framework built (with AI) for the occasion, then open-sourced.
UNNECESSARY DETAIL #1
Has written, produced, designed, and acted in dozens of stage plays — including playing Albert Einstein in Picasso at the Lapin Agile (no relation to Agile Lens).
UNNECESSARY DETAIL #2
Has designed several board games since experimenting with architecture laser cutter scrap in 2008. Won The Game Crafter's Mash-Up Contest with Rum Run, a bootlegger cross between mancala and dominos.
UNNECESSARY DETAIL #3
Kids have names that each only rhyme with one other word in the English language. Has written and performed songs for them with slant rhymes that stretch credulity.
So that's the road so far. Walk some of it together?
Learn from the person behind all of the above, hire the studio that shipped it, or just stay posted.